Coronavirus Guidance
Marketing and branding guidance in response to the new reality caused by Coronavirus
We've Got Your Back
During this unprecedented time with COVID-19 and social distancing, businesses and brands must be able to pivot quickly and respond in ways they haven't before. This new reality could mean new messaging, new ways of doing business, new methods for reaching your audience, or new growth strategies. The good news is that it is possible to transform your approach into new digital strategies, and we can help.
A "Digital-First" World
The Coronavirus pandemic has transformed the way we communicate and connect with customers, followers, and audiences as a whole. There is an increased demand for digital content and digital experiences. The stay-at-home orders have all but eliminated our ability to engage in person and ramped up our need to capitalize on connecting with others in digital spaces. Digital content is in high demand and companies and brands are being forced to think "digital-first." With this new reality, content strategy and digital brand promotion has never been more important.
How to Adapt Your Marketing During the Coronavirus (COVID-19):
- New eCommerce capabilities to sell products or services online
- Video marketing with motion graphics animation that continues to get your message across in an effective way
- Updated website copy to communicate messages of support, hope, and how you're helping others during this time
- Digital advertising campaigns to connect with customers in new ways on their devices
- Hosting online virtual events in place of in-person, live events
- Social media engagement and paid ads can make a difference in generating revenue
- Email campaigns to nurture leads and connect with your current customer base
