The Anatomy of Motion Graphics Video
The 8 Things Every Video Must Have
Without a doubt, video is the best way to communicate what you do, who you are, and why it matters because showing is better than telling. This motion graphics guide will take you chapter by chapter to explore the eight individual elements that make up the anatomy of a motion graphics video. First, a sampling of our best motion graphic work.
Brand videos are for quick branding engagements such as broadcast spots and teasers. This format is best used for overall brand pieces aimed at name recognition and overall brand position statements or value propositions. It is best for this type of video to be somewhere around 30 to 45 seconds in length. Because they are shorter in length, it’s important to distill the information down as clearly and simply as possible.
Explainer videos are for slightly longer engagements where the viewer may not understand a concept, product, or service. This format is best used for condensing complex or high volume content into a simple and clear presentation. Explainer videos are perfect at 45 to 90 seconds in length. This duration allows for communicating more information while still focusing on concise and effective engagement with the audience.
Instructional videos are for deep engagements with viewers. This format is best used for longer form storytelling where the content is compelling and engaging enough to warrant such duration. Typically, the target audience has previously engaged with the brand or needs to delve into instructional information. These videos can be longer than 90 seconds in length due to the goal of the video being to demonstrate, show, or guide the viewer through a series of information. However, anything longer than 3 minutes could begin to lose viewers and decrease the overall retention of the message.
Determining which type of video is best for your specific project helps you define the tone, style, format, and pace.
Now, let’s explore the anatomy of a motion graphics video.