Chapter 2: The Audience

One of the biggest mistakes you can make is to not know who you’re trying to reach. When you try to talk to everyone, you end up talking to no one. Knowing your audience helps trim and focus your content. The more you know about your specific audience, the more effective your video’s message will be in reaching them. After you’ve crafted your WHY, get to work defining the key characteristics of your audience. The best way to define your audience is by being a good listener. Therefore, don’t limit yourself to the questions above; let them guide you as you discover more about your audience.

Getting to Know Your Audience

Q: What is your main audience gender, age, and education?

Q: What is a day in their life like

Q: What do they value?

Q: Where do they go to find their information?

Q: What gets your audience’s attention?

Q: How do you best relate to your audience on an emotional level?