Chapter 8: The Call to Action

The last element in the anatomy of a video is the call-to-action (CTA). If viewers have stayed through the completion of the video, they have clearly demonstrated interest in your message. Therefore, it is important to include a strong CTA at the conclusion of your motion graphics video to provide your viewers with the ability to respond. A CTA is the action you want your viewers to take, and it can be crafted in various forms. 

Focus on customizing your CTA to align with your WHY. Put yourself in the position of your audience and choose a CTA that best fits their needs. By putting yourself in their shoes, you can anticipate what CTA will most likely garner their click.

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