Chapter 6: The Motion Design

Motion design is how your story comes to life. A motion designer takes chosen design elements like shapes, typography, compositions, and images, and sets them in motion. They do this with powerful computer software which allows them to create animated environments to manipulate the characteristics of objects, spaces, depth, and time.

The motion design determines the style of the visuals you see as they complement the written script, help tell the story, and ultimately, accomplish your WHY. Regardless of which style you use, the concepts and design techniques of motion graphics serve a critical role in the anatomy of the video. No one style is better than the other, each accomplishes what it is intended to accomplish within the goals of the overall video.

2D Animation Examples

2.5D Animation Examples

*As the name implies, 2.5D falls in-between 2D and 3D. It’s technically not 3 dimensional, but it is more than 2D as it allows us to move the camera around objects and create depth while still maintaining a simple layout. This is particularly well suited for technical demonstrations that need a sense of 3D space, but also require a really clean, precise look.

3D Animation Examples

Live Footage overlaid with Motion Tracking & 3D Compositing Examples