Chapter 5: The Voiceover

A voiceover is the narration which is heard reading the script, but the person speaking is not seen in the video. Typically, a voiceover is handled by a professional voiceover artist who is commissioned to work on the project. However, a voiceover could also be a person from the company, like a CEO or employee who has speaking experience or who has a recognizable voice.

How to choose a Voiceover:

Know your Audience

  • What gender appeals to your audience, male or female?
  • What voice would your audience react to, who do they trust?

Define the Right Tone

  • What emotional tone do you want to convey? (E.g. authentic, casual, professional etc.)
  • How should your brand be represented? (E.g. approachable, professional, etc.)

Consider Credibility

  • What will sound believable to your audience?
  • What tone is already established in your industry or market?

The Voice

  • Choose a distinct but not distracting voice that is rememberable.
  • Choose genuine over grandiose.