For A Culture That Lasts Connect Yourself & Others To The 'Why'

Why are you doing what you do as a business? It’s not (read: shouldn’t be) to make money. That’s just a rule of the game, not the ultimate goal.

Knowing why it is you do what you do is massively important in the long game. Remind yourself and your team of your 'Why' continually. Discovering and living out what you believe—about the world, the purpose of your work, and the meaning of your life within your organization and outside of it—is paramount.

Be radical about your self-inquiry and diligent in your focus on others.

Working to live a life of/with/on purpose is the only way we can transform an otherwise sterile and 'neutral' sphere of culture like business to become a means for advancing good.

Robert Safian, editor of Fast Company magazine believes business is THE driving force for progress in modern culture.

He says, "We’re not in business to make money; we make money so we can stay in business. […] Not all enterprises embrace that sense of mission, but the ones that do have shown that it is, paradoxically, a highly effective way to deliver financial success."

Staying closely connected with your purpose and your why is a massive key to galvanizing the edifying culture you’re creating through your work. 


That’s it for our series on How To Build A Culture That Sticks. This certainly isn’t a comprehensive list but we hope it gives you a few tactics and strategies to help you become more of a thermostat than a thermometer when it comes to leading-up and creating a work culture you're proud of.

Serve hard, sell soft, and keep making culture.

~ The ipsonians.


This is the final part in our series on "Strategies in Building A Culture That Sticks". 
Find other parts here:

Part 1: Don't Just Talk About It, Be About It (Series Intro)

Part 2: Build Traction & Buy-In Through Collaboration

Part 3: Set A Deadline. Ship. Iterate. Repeat.

Part 4: Don't Leave Your Culture To Chance: Model & Train to Educate & Forge A Culture You're Proud Of

Part 5: Follow The Bright Spots

Part 6: When Building & Leading Culture, Be Transparent

Part 7: Use Environment & Visual Cues to Boost Your Culture

Part 8: Build in Feedback Loops & Listen (With Humility) to Win


Photo by Ian Schneider on Unsplash