Use Environment & Visual Cues to Boost Your Culture

Whether you’re a solo-preneur or work on a robust team—your physical environment matters. It’s no big trick that using visual cues and crafting your environment can help you achieve your performance goals. But why not build in cues for cultural excellence and identity-based goals as well.

Whether we realize it or not (does a fish even know it’s in water?), our environment shapes us, for good or for mediocre. As leaders we need to do what we can to craft our physical environment to inspire and support our cultural and character goals for our team, not distract from them.

College campuses are great examples. When you walk onto a beautifully manicured college campus, you can’t help but walk a little taller, feel a little more confident, sense a little more excellence in yourself. Those places reek of opportunity, and hope, and ambition, and dreams.

Physical environment and workspace is a powerful way to push us towards who we want to be. Use visual cues and inspiring space and delightful aesthetics to win the cultural battle.

Don’t underestimate the power of space.


This is part seven in our series on "Strategies in Building A Culture That Sticks". 
Find other parts here:

Part 1: Don't Just Talk About It, Be About It (Series Intro)

Part 2: Build Traction & Buy-In Through Collaboration

Part 3: Set A Deadline. Ship. Iterate. Repeat.

Part 4: Don't Leave Your Culture To Chance: Model & Train to Educate & Forge A Culture You're Proud Of.

Part 5: Follow The Bright Spots

Part 6: When Building & Leading Culture, Be Transparent