A Well-Designed Brand is an Empathetic Brand. Is Yours?

Good design is one of the greatest acts of empathy in the (online) world today.

It means you've taken the time to deeply understand and sympathize with your clients, customers, or fans.

It means you've taken the time to enter their world—thinking thoroughly through what they think, feel, see, and hear.

It means you've spent emotional energy focusing on their pain in a particular process or experience.

It means you've committed to solving their problems, easing their unease. You've intentionally crafted subtle waysin your designto delight them and shepherd them to a higher good.

Ultimately, well designed [websites, widgets, experiences] means you've taken the time to care.

That is when good design becomes great.

That is when good design becomes transformative.