A well designed brand is an empathetic brand. Are you?
Good design is one of the greatest acts of empathy in the (online) world today.
It means you've taken the time to deeply understand and sympathize with your client/customer/fan.
It means you've taken the time to enter their world—thinking thoroughly through what they think, feel, see, and hear.
It means you've spent the emotional energies on entering into their pain in a particular process or experience.
It means you've committed to solving their problems, easing their unease; you've intentionally crafted subtle ways, in your design, to delight them and shepherd them to a higher good.
Ultimately, well designed [websites, widgets, experiences] means you've taken the time to care.
That is when good design becomes great. That is when good design becomes transformative.