What is a Brand Video?
Brand videos are about connecting who you are (your brand) with who you’re trying to reach (your audience). Brand videos communicate the essence of your business, the heart of your story, the core of what value you bring to your industry. These videos are short (typically less than two minutes) but can pack a punch when it comes to your overall content strategy.
Why Should I Have a Brand Video?
If video isn’t a part of your content marketing strategy today, you’re missing out on an incredible opportunity to reach your audience. Video consumption continues to increase each year, especially with the rise in mobile devices and social media use. Having a brand video will help you in many ways, but if you’re looking to improve in any of these areas, a brand video is the best place to start.
- Increase brand awareness
- Build credibility and trust
- Accelerate lead generation
- Trigger customer engagement
- Explain complex ideas and services
Who Should Have a Brand Video?
If your brand, business, organization, or nonprofit has something truly meaningful to say or share with the world, a brand video is for you. Brand videos are less about what you do—the products, services, or solutions you provide—and more about the “why” behind what you do. Brands that communicate their “why” are the ones who are most successful. Regardless of where your brand is on its journey, a brand video can help you reach your audience.
What is the Process for Creating a Brand Video?
When you work with Kaulig Media on a brand video project, you can expect to work with a highly creative and remarkably intentional team of video professionals. We work with you to develop a project budget, timeline, and statement of work that outlines a comprehensive process:
- Discovery Phase
- Script Writing or Story Development
- Style Frames
- Voice Over Casting
- Production Phase (motion, sound, and music design)