Websites for the Financial Industry
The financial industry is highly competitive. Banks, credit unions, financial service firms, and other financial institutions are pitted against one another to reach a public audience. Each is attempting to explain their value, benefits, and features in unique and engaging ways. This presents a unique challenge when it comes to designing an elegant, yet highly-informative, website. Because your site is inherently content-heavy, there has to be a delicate balance between the content and the style. Our approach to developing financial websites is to gain a keen understanding of your values and your content requirements in order to design a site that gives you the ability to stand out among the competition.
Videos for the Financial Industry
Web-based video content is a highly effective way to humanize your financial institution and tell the story of how your services are valuable to your customers. Using both brand videos, interview videos, and testimonial videos can introduce your unique voice to the world and showcase your services, values, results, or information (just to name a few) to prospective customers. These videos also help to increase customer loyalty and retention by reminding them why they trust you with their finances. If you’re not using video in your marketing strategy already, you’re missing out on reaching out to your audience with your voice and personality.
Why Experience with Financial Industry Websites Matters?
Financial websites are highly complex and deeply rich with content, but there is one thing that matters far more than these. The historical trend for most financial industry websites is to overwhelm the visitor with information—multiple navigation items, links, buttons, and promotions. This is because there is so much that the firm, bank, or advisor wants them to know and do—and rightfully so. Yet what we’ve learned is that more than anything else, a visitor to a financial industry website wants to know that they can trust you. Trust is of the utmost importance, and therefore the primary goal of your site should be to show your visitors who you are, what you care about, and why it matters for them. We can help you do this with a custom financial website.
Things to Keep in Mind When Presenting Your Financial Services on the Web
- Avoid stock photography. Having authentic and personal imagery makes a huge difference in how you present yourself on the web. Allocate part of your website budget to professional photography of your people and your actual office. Real is better than generic
- Introduce your humanity. Show your people, your staff, your customers, your leadership. Your visitors want to see you because they want to see themselves with you.
- Choose just a few clear, simple call-to-actions (CTAs). Don’t overwhelm your visitors with multiple CTAs. Give them 2 to 3 basic options that provide clear pathways to engage with your services.
- Consider a UX that allows for growth and scalability. Your features and benefits will always be expanding, therefore we can help you plan for revising and adding new content to your site in easy-to-use content elements.