What Does an Academic Website Involve?
Academic websites are rich with content areas to help inform visitors about what educational services they provide. These content areas can vary based on the subject matter, but typically include:
- Application or Admissions areas
- Course pages and Academic program areas
- School calendar or events
- Faculty or staff directories
- Giving or online donations
- eLearning course offerings
- Student portals
What Makes a Good Academic Website?
The key to a great academic website is to engage with visitors and guide them down pathways of connection. For academic sites, the audience has many levels. There are current students, prospective students, parents, alumni, faculty, and the general public. Each of these audiences are attempting to gain information to help them make a decision. By presenting clear pathways based on the audience segment, you are providing them with a simple user journey. At Kaulig Media, we like to keep these things in mind when developing a custom academic website:
- Gain deeper understanding of primary target audience(s) and their needs based on current analytics.
- Focus on enhancing the user experience (UX) by completing a thorough content assessment to determine areas for improvement and areas of new content
- Consider the full scope of technical requirements for backend management, database functionality, and form requirements.
- Determine needs for imagery, photography, or video to include in a comprehensive content plan for the website