This piece was developed to show their depth of relationships and connectivity and allowed us to get more in-depth about what AEM does and how they operate. AEM prides itself on its people and who they serve. They wanted to display a heart of integrity: they buy low-end houses and flip them using quality designers and builders. Their hope was to establish a reputation for quality work no matter who the connection was.
To assist in telling the AEM story, they needed assets that communicated quickly and concisely. Motion graphics videos are the perfect tool for that job. We created two pieces of content for them: a 30-second brand awareness piece and a 75-second explainer video. These were the first video assets AEM had created for marketing purposes.