Social Media Strategy & Website Audit
Challenge: Building a Following
AEM has been thriving as a company since 1996 with countless connections and deep relationships in the marketplace, however AEM had no social media presence and they were ready for the change. We established a social strategy to identify how best to leverage each of AEM's social platforms, develop intentional and hard-working content for the brand, and advise on social implementation best practices, analytics, and guidelines.
Website Enhancements Instead of a Rebuild
Additionally, we conducted a thorough audit of their website and content and outlined simple, pragmatic adjustments the AEM team could implement on their own that would help clarify their message and drive leads from their website.
In AEM's case, it was more effective to make thoughtful tweaks that will maximize the potential of an existing site, rather than spending more money creating something new when it isn't necessary.