AWP Local Paid Search Campaign

Challenge: Generating New Leads in the Right Markets

With more than 80 facilities within the U.S. across 20 states, AWP identified specific regional marketĀ s where they had an opportunity to generate more leads. They needed help promoting their services and target audiences at a local level. With more than 80 facilities within the US across 20 states, AWP identified specific markets where there was an opportunity to generate more leads.

Solution


The team at Kaulig Media built a nimble paid search campaign focused on the regions AWP needed to reach. We started by bidding on key terms that were most relative to their business and potential customers in each area.

Each campaign was linked to a landing page specific to that local market where they could quickly fill out a form for help or directly contact a local AWP representative.

So why was it so nimble? While the goal was to generate new leads in these areas, AWP wanted the flexibility to turn the campaigns on and off when necessary.

It was also critical to optimize campaigns based on their performances.

Results


Within the first year, AWP generated 1,000 new leads and increased sales in their target markets. These markets experienced increased phone inquiries and lead opportunities

The results also led to other findings, like the fact thatĀ a majority of leads were clicking on the link to call AWP directly. Many customers needed help that day and were calling in from the field.

Our work with AWP helped showcase our ability to drive new business using paid search strategies and working with you to determine the best options for success.