The team at Kaulig Media built a nimble paid search campaign focused on the regions AWP needed to reach. We started by bidding on key terms that were most relative to their business and potential customers in each area.
Each campaign was linked to a landing page specific to that local market where they could quickly fill out a form for help or directly contact a local AWP representative.
So why was it so nimble? While the goal was to generate new leads in these areas, AWP wanted the flexibility to turn the campaigns on and off when necessary.
It was also critical to optimize campaigns based on their performances.
Within the first year, AWP generated 1,000 new leads and increased sales in their target markets. These markets experienced increased phone inquiries and lead opportunities
The results also led to other findings, like the fact that a majority of leads were clicking on the link to call AWP directly. Many customers needed help that day and were calling in from the field.
Our work with AWP helped showcase our ability to drive new business using paid search strategies and working with you to determine the best options for success.