AWP Measurement Reporting

Challenge: Sharing the Data That Matters

With a highly functioning website and targeted paid campaigns, AWP needed concentrated reporting to keep tabs on how everything was performing. They needed a way to share ongoing metrics reporting that would concisely highlight performance in a consistent, cohesive way.

Doing so would help both AWP and Kaulig Media leverage content and campaign data to optimize our efforts moving forward.

Solution

Kaulig Media created and implemented a strategic measurement plan that captured the most relevant website metrics and translated them into a customized, easy-to-use, real-time metrics reporting dashboard. 

We also developed a paid campaign dashboard to evaluate the key performance indicators we identified for current campaigns and established a template that could be leveraged for ongoing reporting across markets and mediums.

Our team analyzes the data for both the website and paid campaigns on an ongoing basis and develops data reports and presentations to support client reporting when needed.  

The dashboard tool and our team’s ongoing analysis helps guide AWP and Kaulig Media on campaign adjustments and website improvements for continued success.