Video Project

Bialetti | Impact Pan & Pasta Pot

Instructional Product Live Production

Bialetti, the iconic brand under the parent company of Bradshaw International, is known for its line of premier cookware, bakeware, and coffee-making products. With the IHA trade show coming up again, Bialetti was looking to promote its famous pasta pot line and impact pans.

View more from this series:

Impact Pan
Pasta Pot


Bialetti looked to highlight the popular pasta pot with its highly functional and beautiful product look and feel. The challenge for our team was to communicate the versatile nature of the product within a short time, but also communicate it in a visual way that worked well in three different time formats: 60 seconds, 30 seconds, and 10 seconds.

In addition to the pasta pot, we also worked to create a video of another product line, the Impact cookware line. Our goal was to explain Bialetti's attention to detail and craftsmanship in a way that engages the consumer with Bialetti's attention to high-quality.


Thanks to clear communication throughout the process, and a positive response to feedback, our team was able to successfully meet the hard deadline and complete all the videos within a short timeframe.

We developed a story narrative for the pasta pot video that included a few different meal scenarios to show the versatility and functionality of the product. Our shot list included the use of a hand model, professional-grade kitchen set, overhead rig, and a food stylist.

Similarly, we created a narrative for the Impact cookware to highlight its features, that included the same set up for production. Additionally, each video included motion graphic animations for text and feature spotlights for easy viewing and clear messaging.


We were all proud of how well the final products turned out.

We received positive feedback from Bialetti about the overall success of the videos shared via marketing campaigns and social media.

Our video team continued to prove its ability to handle multiple aspects of a project at once and create incredible visuals that meet the needs of the client and engage their target audiences.