Video Project

Bialetti | Impact Pan & Pasta Pot

Instructional Product Live Production

Bialetti, the iconic brand under the parent company of Bradshaw International, is known for its line of premier cookware, bakeware, and coffee-making products. With the IHA trade show coming up again, Bialetti was looking to promote their popular pasta pot line and impact pans. 

View more from this series:

Impact Pan
Pasta Pot
The Original Pasta Pot collection by Bialetti on white marble kitchen countertop
Bialetti Pasta Pot straining water into sink
Bialetti Pasta Pot with 12 cups of broccoli inside
Bialetti Pasta Pot with one whole lobster inside
Person displaying the innovative locking lid on the Bialetti Pasta Pot
Bialetti Impact Cookware pots and pans set on kitchen countertop
Bialetti logo
Displaying Bialetti Impact Pan's hardened surface for lasting durability
Display of Bialetti Impact Pan set with food on a plate in the middle
Piece of salmon on Bialetti Impact Pan


The wonderful folks at Bialetti looked to highlight the popular pasta pot with it's highly-functional, beautiful aesthetic product look and feel. The challenge for our team was to communicate the versatile nature of the product within a short period of time, but also communicate it in a visual way that worked well in 3 different time formats: 60 seconds, 30 seconds, and 10 seconds. In addition to the pasta pot, we also worked to create a video of another product line, the Impact cookware line. Our goal with these were to explain Bialetti's attention to detail and craftsmanship in an over-arching attempt to engage the consumer with Bialetti's attention to high-quality. 


Thanks to clear communication throughout the process, and a positive response to feedback, our team was able to successfully meet the hard deadline and complete all the videos within a short timeframe. We developed a story narrative for the pasta pot video that included a few different meal scenarios to show the versatility and functionality of the product. Our shot list included the use of a hand model, professional-grade kitchen set, overhead rig, and a food stylist. Similarly, we created a narrative for the Impact cookware to highlight its features, that included the same set up for production. Additionally, each video included motion graphic animations for text and feature spotlights for easy viewing and clear messaging. 


The final products are something we are all proud of. It was great for us to work with a professional hand model and food stylist to create a compelling and memorable result for Bialetti. We are also proud to be developing our reputation as an organization who can support a company like Bialetti through the busiest months of their marketing year. We received positive feedback from Bialetti about the overall success of the videos as they have been shared via marketing campaigns and social media. But what matters even more to us, however, is that the folks at Bialettii weren't just satisfied with the final product; they enjoyed their experience working with us.