Video Project

Bialetti // Coffee

Instructional Product Series

Bialetti, a brand under the parent company of Bradshaw, is known for its premier coffee and espresso-making series. The Moka Pot, Bialetti's flagship product, put them on the map for crafting quality products that allow coffee lovers around the world to make authentic espresso in the comfort of their own home.

View More From This Series

French Press
Moka Pot
Manual Grinder

Challenge

Bialetti wanted to create an engaging video series that demonstrated various coffee brewing methods using their most popular products.

The challenge?

With a limited budget and the need to execute individual videos for four unique products, the client needed a strategic approach to production. Aesthetically, each video would need to be able to stand on its own, while still featuring cohesive brand visuals.

Solution

Kaulig Media recommended a live production video shoot to make the products come alive. We shot the footage with a playful and educational tone, complemented by motion graphic elements added during post-production. A combined production was an effective solution to meet the client's budget requirements.

The Kaulig Media team captured footage for all four products in two shoot days with an additional half-day of pickup shots during editing. To ensure cohesion throughout the series, Kaulig Media's Director of Photography and Content Director collaborated every step of the way.

Results

We received positive feedback on the video series and Bialetti's success at the trade show. We are proud to have met the goals of this project – to deliver four stunning videos within our schedule and budget.