Bialetti, a brand under the parent company of Bradshaw, is known for its line of premier coffee and espresso-making products. With the IHA Tradeshow coming up, Bialetti needed to promote its slightly less known cookware lines.
Challenge
The presence of a hard deadline automatically adds a challenge to any project. With thousands of miles between our project team and theirs, the logistics alone posed early impediments to this project.
They wanted these videos to explain Bialetti's attention to detail and craftsmanship, and relay the reasoning behind the pans' construction. Bialetti looked to us for guidance on how to communicate this visually in an over-arching attempt to convey why their pans stand out in the industry. The video for the Mineral DS pan was incredibly challenging since it was still a prototype during the creation of its video.
Solution
Thanks to clear communication throughout the process, and a positive response to target dates, we were able to successfully meet the hard deadline and complete all four Bialetti videos in time for the trade show. We benefited from a tremendous volley of information back and forth; it was a constant two-way conversation, even though our time-zone and location differences could have been impediments.
This project was a true collaboration, with every side pulling its weight. Our creative solution was to use motion graphics to show how Bialetti's constructs various pans, layer by layer.
Results
We received positive feedback from Bialetti about the overall success of the videos at the trade show. Our video team continues to impress with its ability to create incredible motion graphics projects, even on tight timelines.
