Our Creative Approach
BMF had a vision to use photography to capture an element of their office culture. BMF values people and giving back to the community, with a strong "why" to their business it was easy to get creative and enjoy our partnership with them.
For this shoot it was determined the imagery should highlight the aesthetic of each office - the architectural lines, light and textures throughout the space. The new photography would need to compliment and work with a library of stock photo assets. As we planned for the shoot, we were mindful of that need, and also put thought toward how the assets could be maximized and repurposed in other digital marketing efforts.