Video Project

Cabeau Brand Video

Brand Motion Graphics

It's one thing to define your brand pillars, mission, vision, and values. It's another thing entirely to socialize and communicate them to a global audience.

A video was the perfect solution, and we were excited about the challenge.

Challenge

Cabeau asked Kaulig Media to create a video that captured their newly completed brand development project. Cabeau's brand development process was much more than a change of color and a new logo; it was a forward evolution of who they were becoming as a company, a culture, and a brand.

As an already established CPG company, its employees, distributors, retailers, and customers needed to experience the updated brand. We thought using video to encapsulate these changes would be the perfect solution.

Solution

Our goal was to emphasize the evolution of the brand and solidify Cabeau's values through an engaging and memorable brand video. A compelling script was paired with different motion graphic techniques—in this case, animating still photography—to make this video pop. Up against a firm timeline for Cabeau's brand reveal, our video team set an aggressive pace while still meeting Cabeau's needs and desires.

Results

The result was a concise 50-second brand spot that got the message across in a powerful way. We hit the aggressive deadline, helped to galvanize a new brand presence, and the Cabeau team was thoroughly pleased to share their unique brand video with their global audience!