Cabeau asked Kaulig Media to create a video that captured their newly completed brand development project. Cabeau's brand development process was much more than a change of color and a new logo; it was a forward evolution of who they were becoming as a company, a culture, and a brand.
As an already established CPG company, its employees, distributors, retailers, and customers needed to experience the updated brand. We thought using video to encapsulate these changes would be the perfect solution.
Our goal was to emphasize the evolution of the brand and solidify Cabeau's values through an engaging and memorable brand video. A compelling script was paired with different motion graphic techniques—in this case, animating still photography—to make this video pop. Up against a firm timeline for Cabeau's brand reveal, our video team set an aggressive pace while still meeting Cabeau's needs and desires.
The result was a concise 50-second brand spot that got the message across in a powerful way. We hit the aggressive deadline, helped to galvanize a new brand presence, and the Cabeau team was thoroughly pleased to share their unique brand video with their global audience!