Video Project

Chris Camozzi

Live Production Social

Chris Camozzi needed a change. An American professional Glory kickboxer and former mixed martial artist of the UFC, Camozzi hadn't fought in a long time and had suffered some difficult defeats in his last few fights.

Challenge

To help prepare for his upcoming Glory Kickboxing Pay-Per-View, he needed help to create a comeback story that would not only promote his fight but tell his story.

Solution

The Kaulig Media video team did a deep-dive interview and discovery session with Chris to honor his story and perspective. Then, we created strategic plans for content and social media to grow his existing audience and capture the national media's attention for additional branding exposure.

Camozzi's comeback story focused less on the upcoming fight and more on the inner emotional life inside of Chris, the competitor. The campaign was brooding, intimate, tasteful, and derived solely from Chris's internal monologue.

Results

With our painstaking efforts and campaigns, Chris' fight-week social stats increased by 45%, and Camozzi landed several national interviews.