In the discovery phase for its new web redesign, Delta lead the Kaulig Media team through a full tour of their high-tech manufacturing facilities in Streetsboro, Ohio. While the tour served as an onboarding strategy for the team, it also helped us identify photography as a powerful asset in communicating the Delta brand story on the web.
A wide array of visual content was needed ranging from new executive team portraits to environmental portraits of employees to technical images highlighting Delta’s machinery and precise craft.
Our Creative Approach
Two styles of photography required different equipment and strategies in order to best provide efficiency for the two-day shoot. The executive team portraits were captured in a studio environment created within the Delta office space. Professional lights, strobes and, a custom backdrop created quality portraits.
Professional lighting was not needed for warehouse photography, which allowed the crew to move organically throughout the space. The focus was placed on the employees in their natural working environment while also capturing unique details in an abstract fashion.
“This process has been remarkably smooth so far and you've been encouraging and complimentary to our Delta team”Jen Belt Marketing Product Specialist