Brand Development Project

SAM

Branding Collateral Signage

SAM is the newest brand of IDEX Fire & Safety. SAM is an integrated total water control system that manages a fire truck’s pump, tank, intakes and discharges - transforming traditional fire truck pump operations. As part of a larger IDEX Fire & Safety brand strategy initiative, Kaulig Media helped with naming strategy, visual brand identity creation and creative execution including video and website in support of SAM's official launch to various target audiences.