Integrative care is inherently less conventional than more traditional models, and this uniqueness can make IWP's mission and services challenging to explain. IWP needed to simplify its messaging and effectively convey precisely what they do to its newest community in Rootstown—and the rest of the world—through an improved web presence overall. Because we were working on both the video and website simultaneously, it was essential to IWP from the start that the video and website feel visually cohesive, and that the designs inform each other.
To get a better sense for ourselves of IWP's wide-ranging functions, the IWP team gave us an intensive tour of the new facility, allowing us to ask questions that helped us develop our understanding of IWP's mission. With this strengthened understanding, our project team crafted a refined and dynamic script for the video.
Communication between the Kaulig Media project team and the marketing folks at IWP was incredibly smooth throughout the website and video planning and development. It certainly helped that IWP's headquarters is conveniently located near Kaulig Media, inviting ample facetime throughout the project. The ongoing conversation fostered plenty of open dialogue and honesty.
The IWP project serves as an ideal case study of a streamlined video and web combination project. We had a symbiotic relationship throughout the process, with the right people giving input at the correct times. Our IWP point-person for the project, Sabreena, knew precisely how to communicate; she was prompt and attentive and provided beneficial feedback. The video is featured prominently on IWP's new website, which shares a sleek, simplistic, and approachable aesthetic.
"You and your team have been great to work with and we appreciate your dedication to consistent communication and timeliness. We could not have asked for a more smooth process in creating this video."Sabreena Riley IWP Marketing Coordinator