The Creative Approach
Jennifer McGuire Ink is all about doing small things to create a significant impact.
She uses a variety of techniques to create something beautiful to share kindness to others with a very approachable style and delivery.
We wanted her brand to feel “handmade” but still clean. We physically drew the logo and then made sure it had clean lines by vectorizing it to have a mix of technical, yet crafty.
When rolling out her brand, we included bright, cheerful colors to reflect the upbeat spirit we hoped to achieve with her brand. Rounded corners, a card-like (folded) business card, and unique die-cut cards are examples of the approachable design choices we implemented. Hand-drawn elements mixed with clean white and texture for her intro/outro video is another example of mixing friendly and cheerful with a fresh vibe.
Overall, we wanted Jennifer McGuire’s overall aesthetic to be warm, inviting, and clean.