Brand Development Project

Cleveland Auto Show

Branding Collateral Signage

The 2020 Cleveland Auto Show was the third consecutive year Kaulig Racing attended the Auto Show. Kaulig Racing was headlined by owner Matt Kaulig, President Chris Rice, AJ Allmendinger driver for the #16 Ellsworth Financial Chevrolet Camaro, and Justin Haley driver for the #11 LeafFilter Gutter Protection Chevrolet Camaro. Fans gathered by the thousands to meet their Northeast Ohio Nascar team and waited in line to have their favorite memorabilia autographed. Kaulig Media in collaboration with Kaulig Racing conducted a live presence by conducting virtual giveaways via Facebook and Instagram live to drive engagement and have our fans interact with the team who could not attend in person.