Brand Development Project

Cleveland Auto Show

Branding Collateral Signage

In 2020, Kaulig Racing attended the Cleveland Auto Show for the third consecutive year.

Kaulig Racing was headlined by owner Matt Kaulig, President Chris Rice, AJ Allmendinger—driver for the #16 Ellsworth Financial Chevrolet Camaro—and Justin Haley—driver for the #11 LeafFilter Gutter Protection Chevrolet Camaro.

Thousands of fans gathered to meet their Northeast Ohio Nascar team, patiently waiting in line to have their favorite memorabilia autographed.

Kaulig Media—in collaboration with Kaulig Racing—conducted virtual giveaways via Facebook and Instagram Live to drive engagement and allow fans who couldn’t attend interact with the team.