The Creative Approach
We needed to create a cohesive look across a range of outputs (logos, print, merchandise, website, and more).
We created graphic elements that added a pop of color and texture to drive home their messaging. This subtle, visual metaphor represents the millions of pieces and parts that work in unison, creating one cohesive vision on the track.
We like to display this on an angle—when possible—because racers always look for an angle to give them an edge on the competition.