Kichler came to us with a desire to continue standing out as the content and knowledge leaders in the lighting industry by providing instructional resources for their target customers – those who need the extra confidence in making the best decisions for themselves or their customers.
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Challenge
Lighting distributors and contractors are typically overworked and extremely busy, leaving them little time. Building brand loyalty is often a challenge in a competitive category.
Solution
Kichler came to us with a few different topical concepts to increase their customers' knowledge about lighting installation. The series' tone, voiceover, use of imagery, and blueprint-style background were all developed to appeal to Kichler's target audience.
Results
The series provides fresh, engaging content while supporting Kichler's long-tail content strategy. It was an honor to have worked with Kichler and we look forward to developing additional instructional and brand-related pieces for them in the future. Visit their website to see for yourself the beautiful lighting products they provide to enhance their customers' homes.