After working with Kinetico on a previous e-commerce site for one of their residential water systems, we reengaged with them to develop a custom Umbraco CMS theme that could be duplicated for their regional dealer websites. Our biggest challenge was to provide Kinetico with an intuitive management experience, customizable content areas, and a user experience that was consistent with the overall Kinetico brand.
We worked hand-in-hand with Kinetico's regional brand manager and product experts from locations in Cleveland, Columbus, and Indianapolis to imagine a new online presence for each dealer. We discussed product needs, unique dealer needs, regional event requirements, design requirements and how managing content across each site could be handled with efficiency and ease. The solution was to develop an Umbraco CMS multi-site environment that was simple to manage and matched the brand essence of Kinetico, Inc.
Kinetico wanted a robust CMS experience similar to their global site, so using Umbraco made sense, and managing content became a breeze for them with a fully customized admin. The new sites reflect the look of the trusted Kinetico brand, while maintaing a local feel of their dealers to reach their target markets. Leading up to launch, we led Kinetico through comprehensive admin training sessions to equip them to grow and updated their site as true owners of their content. In the end, Kinetico couldn't have been happier with the process and result.