Brand Development Project

Phantom Fireworks

Branding Collateral Merchandise Signage

Phantom Fireworks sponsored Kaulig Racing’s #11 car, driven by Ryan Truex. To prepare for the sponsorship, Kaulig Media developed an array of integrated branding materials utilized throughout the racing season.  

As a thank you to Phantom Fireworks for the season sponsorship, Kaulig Media designed a custom firework crate, which included “TrueXplosion” merchandise. The name “TrueXplosion” was a nod to the partnership between race driver Truex & Phantom Fireworks.  

Utilizing Phantom’s brand color palette, developed materials ranged from merchandise (t-shirts, hats, glow sticks, lanyards) to print collateral (race driver sheet & season brochure) to indoor & outdoor signage. Additionally, we created graphics for social media platforms.