Video Project

Safe Systems | Kids on Banking

Live Production Interview Motion Graphics Social

2018 marked Safe Systems' 25th anniversary. They wanted to create something to give back to their industry and clients, so they decided to think outside the box.

We thought it would be intriguing to see what kids thought about banking.

Challenge

The idea was born at a digital marketing conference in May 2017, when the Safe Systems' team was encouraged to create content that was not about their products or even their own company. And as they approached their 25th anniversary, this was the occasion that would be the catalyst for creating a new video as a gift to their clients and their industry.

After producing several motion graphics videos for them already, Kaulig Media got to work with its idea to create a live production video titled, "Kids on Banking."

This was going to be a challenging production that included coordinating out-of-state locations, casting calls, set preparation, and carefully orchestrated production scheduling.

Solution

Our team worked with Safe Systems to create an outline for unscripted interviews with several children to give their explanations and answers about banking. We hoped to capture the kids' raw innocence and humor as they shared their ideas and perceptions of the banking industry.

Our creative team coordinated two set locations, props, interview questions, hair and makeup, sound production, and cast services for entire families as they arrived for their scheduled shoots. In addition to a rigorous production day, we put in several post-production hours to add motion graphics animation to accent the kid's imaginations.

Results

As it turned out, the team was laughing the entire day and excited about the finished product. With beautifully edited and flawlessly animated touches, the final video is somewhat of a masterpiece that's lighthearted, hilarious, and sharable to more than just the banking industry.

The now infamous Kids on Banking video has been viewed and shared across the country thousands of times. to continue building the brand and driving targeted prospects to the Safe Systems website.

Safe Systems is thrilled with the result, and it's a video that has everyone rolling.

"Safe Systems had already produced several successful “motion design” product videos with the Kaulig Media team in Greenville, SC, so it was a natural progression to approach them with a “live production” project... I can’t say enough about the quality of the team that was assembled." Christine Filosa Chief Marketing Officer