Brand Development Project

The Draft Room

Branding Collateral Merchandise

The Draft Room, a local business in Columbus, Ohio is part bottle shop, part bar. The mission of The Draft Room is to supply the freshest variety of craft beer. When establishing the business plan, the owners wanted to develop an atmosphere conducive for relaxing from everyday stresses that would help bring the community together in a fun and safe environment while allowing patrons to explore all the beautiful tastes of craft beer.

The Creative Approach

The Kaulig Media design team helped to create a unique brand identity that would be used on growlers and crowlers as well as signage and other branded material throughout the physical location. The color pallet was uniquely chosen to complement the brand mark and bring cohesion to the mixed materials used in the space. 

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